Nigeria Customs Service Honoured with IPRA Award for Strategic Communication Campaign

Nigeria Customs Service Honoured with IPRA Award for Strategic Communication Campaign.

By Joe Njoku
Global Freight News.

The Nigeria Customs Service (NCS) has been honoured with the prestigious Golden World Award (GWA) for Crisis Communication by the International Public Relations Association (IPRA). The award, recognising NCS’s outstanding public relations efforts, was presented during a grand ceremony at the Metropol Palace Hotel, Belgrade, Serbia.

Bashir Adewale Adeniyi MFR, Comptroller-General of Customs received the award on behalf of the Nigeria Customs Service from IPRA President Natasa Pavlovic Bujas. The recognition came from the 100 days of impactful PR at Customs Service campaign.

Speaking at the event, the Comptroller-General highlighted the campaign’s impact, noting how it addressed critical challenges during his first 100 days in office. “The campaign was about crisis communication,” he said.

“The entry submitted during this period was recognised as the best, from the perspective of addressing the campaign’s challenges, it’s impact, and the positive outcomes we have seen,” he added.

The NCS campaign, which triumphed in the Crisis Management category, showcased its ability to effectively navigate the operational difficulties at the time. The initiative fostered more vital collaboration with critical stakeholders, enhanced border security measures, drives significant improvement in revenue generation.

Phillip Sheppard, Secretary General of IPRA, praised Adeniyi’s leadership, describing it as a critical factor in the campaign’s success. “Within just 100 days in office, the campaign led by Adewale Adeniyi not only strengthened stakeholder collaboration and significantly improved border security but also resulted in a notable boost in revenue generation,” Phillip said.

“Moreover, it instilled a renewed sense of optimism and hope for the future within the organization.”

The Golden World Award, was established in 1990, to celebrate excellence in public relations across a broad range of categories. The recognition of NCS’s campaign underscores the Service’s commitment to aligning its activities with international standards of communication and governance. By leveraging strategic public relations, the NCS has fostered greater awareness and compliance with customs reforms while reinforcing its role in promoting national security and economic development.

As the Service looks ahead, 2024 has been declared as the “Year of Stakeholders”. Comptroller-General Adeniyi, reaffirmed the Service’s commitment to maintaining open communication channels with its partners. “Our focus remains on strengthening our relationship with both traditional and new stakeholders through continued strategic communication efforts,” he stated, while emphasising on the importance of listening to and addressing the concerns of those engaged with the Nigeria Customs Service.